In this category you will find articles that are related to our data solutions services. The complete & current picture of individual & household demographics in the USA: Ultimate Benchmarking – TheDC
The implementation of dynamic dashboards represents a significant advancement in data-driven marketing capabilities. By providing access to up-to-date KPIs and other critical metrics, business are better positioned to respond to the evolving customer needs, ensuring continued success in marketing endeavors.
The Net Promoter Score (NPS) is an indispensable metric for marketers, researchers, and analysts, often regarded as a pivotal measure for customer loyalty and a predictor of business growth. It commands significant attention in strategic marketing discussions and carries weight in the boardrooms where decisions by executive members are made.
In the dynamic arena of data-driven decision-making, marketing teams continually seek efficient methods to extract, analyze, and apply data insights. This article presents a case study demonstrating how a combination of SQLite and SPSS was employed to aggregate data, conduct cluster analysis, and ultimately automate the setting of Key Performance Indicators (KPIs) for six distinct customer types.
Power BI and Tableau are both prominent tools in the field of business intelligence and data visualization, but they have distinct features and benefits. Here are some considerations that might help you choose one over the other…
As we step into 2024, the role of generative AI in research and data analysis has become a focal point for businesses and academic institutions alike. The challenge now lies not in the adoption of these advanced technologies but in striking the optimal balance between human expertise and artificial intelligence. This balance is pivotal for extracting actionable insights from the vast sea of data available to us.
