Definitive Data for Business Decision Making
We provide decision-makers, researchers, and analysts unwavering confidence and trusted data insights.

Our Purpose

Bridging the gap
Decision makers face disconnect between research findings and practical application in business strategy.

Navigating Data Overload
Researchers and analysts often find themselves at a crossroads due to the overwhelming availability of data.

Embracing AI Evolution
The rapid evolution of AI and LLMs introduces uncertainty in their utilisation for data analysis. Learn more
Let’s work together on your project!
Project Steps:
- Brainstorming to formulate a clear business hypothesis, setting the foundation for our strategic planning.
- Flexible options starting at $0, designed to meet your specific needs and budget.
- Completing the project to a standard that we can all be proud of.

Data-driven decision making – TheDC
I. Clear objectives: We help mitigate disconnects by ensuring that researchers, analysts, and decision-makers establish clear, aligned hypotheses and objectives.
II. Stakeholder-Centric Solutions: We adopt a problem-solution framework that provides clear, actionable insights, decision-makers know exactly what to expect.
III. Complete Data Picture: Reports include data tables accompanied by clear instructions that cover sourcing, data manipulation, theoretical models, data preparation, and structure.
IV. Transparent AI Usage: Detailed steps on when and how Generative AI is utilized in our analyses, ensuring transparency and trust.
Mini-Report Series
- Why Feature Engineering is Essential for Machine LearningFeature engineering is the process of using domain knowledge to select, modify, or create new features from raw data to… Read more: Why Feature Engineering is Essential for Machine Learning
- U.S. State Population Growth Rate PerformanceThis article brings three U.S. map images that look at U.S. population growth performance, for the past 15 years, 5 years, and the expected growth rate performance for 2024 and the next few years.
- Health Difficulties in the U.S.: A Detailed State-By-State and Age-Related Analysis for 2009-2024Our journey through the data reveals a pressing need for a multidimensional approach to health difficulties in the U.S. As we have seen, these challenges are not evenly distributed—geographically or demographically.
Training & Data Solutions
Data & Research Training
Our mission is to equip you and/or your team with the training and insights needed to master complex datasets and set definitive benchmarks for success.
Specialising in the use of official government data, we enhance your decision-making confidence through expert guidance. The training is aimed at refining your project’s effectiveness and accuracy, ensuring a confident approach to your data-driven endeavours.
Our approach
Our analysis encompasses 60 key metrics, offering a detailed and comprehensive view of US individuals and households demographics and behaviour.

The results
We’ve developed 28 practical, business-oriented metrics to streamline data-driven decision-making and enhance strategic confidence. Learn more